GETRÄNKE-MOHR GmbH & Co. KG
From delivery to specialist drinks wholesaler
Getränke Mohr GmbH & Co. KG
Founded in 1967, the family business Getränke Mohr has been operating
as a
GmbH (limited liability company) since the end of 2012. To achieve an
even
better market position, the company, which is a leading distributor of
drinks, successfully obtained certification according to DIN ISO 9001.
“The certification last year was an important step for us. We achieved a
unique selling point as compared to competitors and we offer customers
and
employees important standards and guarantees”, explains managing
director
Rainer Mohr. The hotel and gastronomy industries, important segments of
his
customer base, place increasing importance on the quality checks
guaranteed
by certification. The 38-year-old took over management of the company
from
his father and company founder Ottmar Mohr approximately two years
ago.
“With certification, we also guarantee remuneration of the minimum wage,
social components and logistics standards”. For this purpose, he and ten
employees expended many hours of work over six months to define and
clarify
workflows. Tips were provided by an external reviewer during an audit in
November. The certificate was available at the end of December. The
efforts
also resulted in an improved work environment: “We have become more
united
and transparent”, stresses Mohr, who is supported in all changes by his
older brother Walter. The original classic drinks delivery company in
Römerberg has developed into a successful medium-sized company with
specialist drinks markets in Offenbach near Landau, Bellheim, Heiligenstein
and Mechtersheim.
as a
GmbH (limited liability company) since the end of 2012. To achieve an
even
better market position, the company, which is a leading distributor of
drinks, successfully obtained certification according to DIN ISO 9001.
“The certification last year was an important step for us. We achieved a
unique selling point as compared to competitors and we offer customers
and
employees important standards and guarantees”, explains managing
director
Rainer Mohr. The hotel and gastronomy industries, important segments of
his
customer base, place increasing importance on the quality checks
guaranteed
by certification. The 38-year-old took over management of the company
from
his father and company founder Ottmar Mohr approximately two years
ago.
“With certification, we also guarantee remuneration of the minimum wage,
social components and logistics standards”. For this purpose, he and ten
employees expended many hours of work over six months to define and
clarify
workflows. Tips were provided by an external reviewer during an audit in
November. The certificate was available at the end of December. The
efforts
also resulted in an improved work environment: “We have become more
united
and transparent”, stresses Mohr, who is supported in all changes by his
older brother Walter. The original classic drinks delivery company in
Römerberg has developed into a successful medium-sized company with
specialist drinks markets in Offenbach near Landau, Bellheim, Heiligenstein
and Mechtersheim.
As a specialist wholesaler, Getränke Mohr delivers products to
approximately 300 customers within an 80 kilometre radius of the
distribution centre in Zeiskam in Rhineland-Palatinate, including canteens,
restaurants, hotels, small drinks retailers and markets, and industrial
companies.
The range comprises about 3,500 items, including mineral water, beer,
spirits and wine, Mohr explains. Moreover, the company offers party
equipment such as refrigerator wagons, glasses, marquee sets and fridges.
As a leading distributor, the company is a main trader in the southern
Palatinate region for specific mineral water types and breweries. In
addition, the company started its own brand three years ago and already
has 43 products in the range. Mineral water, wine, juice, beer, sparkling
wine, soft drinks and energy drinks are manufactured according to the
company’s own recipes, filled by sub-contractors, and sold via the
company’s own drinks markets, fellow traders, and to customers. “Because
there are no marketing costs, we can offer better quality at very reasonable
prices”, explains a pleased Rainer Mohr. Last year, he invested a five-figure
sum in improving workflows, modernising conveyor equipment such as
forklifts, certification, and staff training. The businessman is currently
planning to expand storage capacity, further improve the vehicle fleet, and
upgrade the storage and office systems. He plans to invest the same figure
again in 2013 in order to achieve this. In addition, Getränke Mohr intends
to increase focus on major customers, including industrial companies. He
and his employees see the certification as validation and motivation at the
same time: “The next audit is in November, and we want to be even better
by then”. He also tells us that a homepage is in preparation. (kahy)
WIRTSCHAFTSMAGAZIN PFALZ 4/2013
Link to the article
approximately 300 customers within an 80 kilometre radius of the
distribution centre in Zeiskam in Rhineland-Palatinate, including canteens,
restaurants, hotels, small drinks retailers and markets, and industrial
companies.
The range comprises about 3,500 items, including mineral water, beer,
spirits and wine, Mohr explains. Moreover, the company offers party
equipment such as refrigerator wagons, glasses, marquee sets and fridges.
As a leading distributor, the company is a main trader in the southern
Palatinate region for specific mineral water types and breweries. In
addition, the company started its own brand three years ago and already
has 43 products in the range. Mineral water, wine, juice, beer, sparkling
wine, soft drinks and energy drinks are manufactured according to the
company’s own recipes, filled by sub-contractors, and sold via the
company’s own drinks markets, fellow traders, and to customers. “Because
there are no marketing costs, we can offer better quality at very reasonable
prices”, explains a pleased Rainer Mohr. Last year, he invested a five-figure
sum in improving workflows, modernising conveyor equipment such as
forklifts, certification, and staff training. The businessman is currently
planning to expand storage capacity, further improve the vehicle fleet, and
upgrade the storage and office systems. He plans to invest the same figure
again in 2013 in order to achieve this. In addition, Getränke Mohr intends
to increase focus on major customers, including industrial companies. He
and his employees see the certification as validation and motivation at the
same time: “The next audit is in November, and we want to be even better
by then”. He also tells us that a homepage is in preparation. (kahy)
WIRTSCHAFTSMAGAZIN PFALZ 4/2013
Link to the article
wholesale company of industry and gastronomy
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